Note:Our
Profit for each Campaign is between $32,500.00 and $60,000.00.
What
Is The WEB WISE Guide?
The
WEB WISE Guide is A FREE BOOKLET about the same size
as a TV Guide and it is mailed directly to the homes
of local residents.
The Guide contains 1,500 of the most important
and helpful Websites on the Net. The first 4 pages feature
the 250 MOST USEFUL LOCAL Websites. The second
half of the guide contains 1,250 International Websites
in 50 different categories.
Who
Receives the Web Wise Guide? The Web Wise Guide is mailed to 50,000 Resident Consumers in
a targeted 2 to 4 zip code radius surrounding each Local
Advertiser's Address. We accept only 25 Advertisers,
all in separate categories of business. Example; 1 Attorney, 1 Doctor, 1 Dentist, 1
Restaurant, etc., per each 50,000 Web Wise Guides mailed. Most recipients will refer to this massive
amount of information over and over for about a year,
considering that this valuable data has never before
been compiled in printed form.
The DIFFERENCE between this guide and all other Advertising
mediums is that People will KEEP this guide for up to
a year, because, like the Phone Book, this is a Non-Disposable
Advertising TOOL!
DISTRIBUTION:
How is Web Wise delivered? We deliver our guide on Mondays, Wednesdays
or Fridays via the US Postal Service. We do not bundle the Guide with any other co-op advertising mediums
or use bulk distribution points. This helps to assure
that the guide is not thrown out with the regular "junk
mail" which is generally always delivered on Tuesdays
and Thursdays. Every WebWise Guide is delivered directly
as a stand alone mail piece and additional Guides can
only be found at the Advertiser's place of business.
The
Advertiser's Cost and Benefits are as Follows...For $3,600.00,
each exclusive advertiser receives a half-page, full-color
printed advertisement in the WebWise Guide which will
be delivered to 50,000 potential customers in their
own neighborhood. In addition to their printed ad, they
will be linked on-line at www.WebWiseGuide.net and receive a full-page
Website hosted by CustoMores.
This includes a Logo, a banner, and the full-color
website. Since most people will keep the printed Guide
as an often-used reference tool for at least a year,
this equates to a whole year of advertising for $10
a day with a potential of 10-times the response rate
over other advertising venues.
IMPORTANT
NOTE:
In Las Vegas, Nevada, we are now Partnered with the
Gilded Yellow Pages. This Free CD Rom will reach some
500,000 people over the course of the next year. Our
1st 25 Advertisers will be listed at no additional
charge in the www.GuildedPages.com
Website and on their CD Rom and may receive a featured
ad for just $400.00 extra.
Again, The DIFFERENCE between The WEB WISE Guide and
all other Advertising is this - Most Advertising is
disposable with an average 1-5% Response Rate.
People will KEEP the WebWise Guide for at least
a year, like they keep their local phone book.
CustoMores is a Las Vegas
based marketing, advertising and consulting firm owned
and operated by Mr. Daniel Sage, the creator of an innovative
new Advertising TOOL called the WEB WISE Guide, which supplies small retail
businesses and services with a much needed advertising
and marketing edge.
WEB
WISE | Execuitive Summary
COSTS
– Initial Campaign #1
Marketing
and Materials Cost to Attract first 25 Advertisers
1.
Advertising Brochure Design and 5,000 Full Color Copies
printed . . . . . $1,000.00
2.
Hand Delivery of 5,000 Brochures to the targeted Businesses
. . . . . . .. $ 500.00
3.
Contracted Individual to handle incoming Message Center
Calls . . . . . . $ 500.00
4.
Contracted Individual to handle outgoing Sales/Service
Calls . . . . . . . . $ 500.00
-----------------------------------------------------------------------------------------------------------------------
Subtotal
Initial Marketing Costs
$2,500.00
Initial
Company Start-Up Business and Banking Costs
1. CustoMores - DBA Business License & Corporation Set Up $ 300.00
2. CustoMores - Opening Bank Account at Wells Fargo
$ 100.00
3. Web Wise Guide - Opening Bank Account at Wells
Fargo
$ 100.00
-----------------------------------------------------------------------------------------------------------------------
Subtotal
Initial Company Start-Up and Banking Costs
$ 500.00
Estimated General Overhead
Monthly Expenses
1. Rents on 2 Home Operating Offices . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . $1,550.00
2. Utilities on 2 Home Operating Offices . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . $ 450.00
3. Computer Maintenance and Cable Costs . . . . . . . . . . . . . . . . . . . . . .
. . . $ 200.00
4. Telephone Land Lines, Cell Phones and Usage
. . . . . . . . . . . . . . . . . . . . .
$ 300.00
5. Transportation Costs and Insurances . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
$1,000.00
6. Medical/Dental Insurances . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
$ 500.00
7. Travel, Business Entertainment and Miscellaneous
. . . . . . . . . . . . . . . . . . $1,000.00
----------------------------------------------------------------------------------------------------------------------
Subtotal
Estimated General Overhead Monthly Expenses $5,000.00
Web
Wise Guide - Printing, Mailing and Graphic Costs
1. Printing, Sorting and Mailing of 50,000 Guides
. . . . . . . . . . . . . . . . . . . .
$22,000.00
2. Graphic Design Cost at $200 per 25 Ads . . .
. . . . . . . . . . . . . . . . . . . . . . . .
$ 5,000.00
3. Web Design Cost at $120 per 25 Ads . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
$ 3,000.00
-----------------------------------------------------------------------------------------------------------------------
Subtotal
Web Wise Guide Product Cost
$30,000.00
Revenue
Generated on Each 50,000 Piece Campaign Less Expenses
1. 25 Advertisers at $3,600.00 Per Ad Income .
. . . . . . . . . . . . . . . . . . . . . . .
$90,000.00 2. Less
Printing, Mailing and Graphic Costs
. . . . . . . . . . . . . . . . . .(33%)
- $30,000.00
3. Less Initial Marketing Costs . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .(03%) - $ 2,500.00
4. Less General Overhead Costs . . . . . . . .
. . . . . . . . . . . . . . . . . . .(05%)
- $ 5.000.00
5. Less Maximum Sales Commissions of $500 per 25
Ads sold . . . (14%)
- $12,500.00
-----------------------------------------------------------------------------------------------------------------------
Net
Profit Per First 50,000 Guide Campaign . . .
. (55% Cost - 45% Profit) $40,000.00
Note
to Financial Backer: Our Profit for each Campaign
is between 32,500.00 and 60,000.00.
To expedite the first 50,000 Web Wise Campaign
(Cost $3,000) with back up capital available for Overhead
($5,000) CustoMores will pay initial funder 11.1% ($10,000)
on the First Campaign with Options to be negotiated
on future national campaigns.
The Net Phase of Web Wise will be 500 US Cities
with 150,000 or over population.
