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The Ultimate Marketing and Branding Tool.
 

 WEB WISE | Execuitive Summary

Note:Our Profit for each Campaign is between $32,500.00 and $60,000.00.

What Is The WEB WISE Guide? The WEB WISE Guide is A FREE BOOKLET about the same size as a TV Guide and it is mailed directly to the homes of local residents. The Guide contains 1,500 of the most important and helpful Websites on the Net. The first 4 pages feature the 250 MOST USEFUL LOCAL Websites. The second half of the guide contains 1,250 International Websites in 50 different categories.

Who Receives the Web Wise Guide? The Web Wise Guide is mailed to 50,000 Resident Consumers in a targeted 2 to 4 zip code radius surrounding each Local Advertiser's Address. We accept only 25 Advertisers, all in separate categories of business. Example; 1 Attorney, 1 Doctor, 1 Dentist, 1 Restaurant, etc., per each 50,000 Web Wise Guides mailed. Most recipients will refer to this massive amount of information over and over for about a year, considering that this valuable data has never before been compiled in printed form.

The DIFFERENCE between this guide and all other Advertising mediums is that People will KEEP this guide for up to a year, because, like the Phone Book, this is a Non-Disposable Advertising TOOL!

DISTRIBUTION: How is Web Wise delivered? We deliver our guide on Mondays, Wednesdays or Fridays via the US Postal Service. We do not bundle the Guide with any other co-op advertising mediums or use bulk distribution points. This helps to assure that the guide is not thrown out with the regular "junk mail" which is generally always delivered on Tuesdays and Thursdays. Every WebWise Guide is delivered directly as a stand alone mail piece and additional Guides can only be found at the Advertiser's place of business.

The Advertiser's Cost and Benefits are as Follows...For $3,600.00, each exclusive advertiser receives a half-page, full-color printed advertisement in the WebWise Guide which will be delivered to 50,000 potential customers in their own neighborhood. In addition to their printed ad, they will be linked on-line at www.WebWiseGuide.net and receive a full-page Website hosted by CustoMores. This includes a Logo, a banner, and the full-color website. Since most people will keep the printed Guide as an often-used reference tool for at least a year, this equates to a whole year of advertising for $10 a day with a potential of 10-times the response rate over other advertising venues.

IMPORTANT NOTE: In Las Vegas, Nevada, we are now Partnered with the Gilded Yellow Pages. This Free CD Rom will reach some 500,000 people over the course of the next year. Our 1st 25 Advertisers will be listed at no additional charge in the www.GuildedPages.com Website and on their CD Rom and may receive a featured ad for just $400.00 extra.

Again, The DIFFERENCE between The WEB WISE Guide and all other Advertising is this - Most Advertising is disposable with an average 1-5% Response Rate. People will KEEP the WebWise Guide for at least a year, like they keep their local phone book.

CustoMores is a Las Vegas based marketing, advertising and consulting firm owned and operated by Mr. Daniel Sage, the creator of an innovative new Advertising TOOL called the WEB WISE Guide, which supplies small retail businesses and services with a much needed advertising and marketing edge.

 WEB WISE | Execuitive Summary

COSTS Initial Campaign #1

Marketing and Materials Cost to Attract first 25 Advertisers

1.      Advertising Brochure Design and 5,000 Full Color Copies printed . . . . . $1,000.00

2.      Hand Delivery of 5,000 Brochures to the targeted Businesses . . . . . . .. $ 500.00

3.      Contracted Individual to handle incoming Message Center Calls . . . . . . $ 500.00

4.      Contracted Individual to handle outgoing Sales/Service Calls . . . . . . . . $ 500.00

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Subtotal Initial Marketing Costs $2,500.00

Initial Company Start-Up Business and Banking Costs

1. CustoMores - DBA Business License & Corporation Set Up $ 300.00

2. CustoMores - Opening Bank Account at Wells Fargo $ 100.00

3. Web Wise Guide - Opening Bank Account at Wells Fargo $ 100.00

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Subtotal Initial Company Start-Up and Banking Costs $ 500.00

 Estimated General Overhead Monthly Expenses

1. Rents on 2 Home Operating Offices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,550.00

2. Utilities on 2 Home Operating Offices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 450.00

3. Computer Maintenance and Cable Costs . . . . . . . . . . . . . . . . . . . . . . . . . $ 200.00

4. Telephone Land Lines, Cell Phones and Usage . . . . . . . . . . . . . . . . . . . . . $ 300.00

5. Transportation Costs and Insurances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000.00

6. Medical/Dental Insurances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 500.00

7. Travel, Business Entertainment and Miscellaneous . . . . . . . . . . . . . . . . . . $1,000.00

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Subtotal Estimated General Overhead Monthly Expenses $5,000.00

Web Wise Guide - Printing, Mailing and Graphic Costs

1. Printing, Sorting and Mailing of 50,000 Guides . . . . . . . . . . . . . . . . . . . . $22,000.00

2. Graphic Design Cost at $200 per 25 Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 5,000.00

3. Web Design Cost at $120 per 25 Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,000.00

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Subtotal Web Wise Guide Product Cost $30,000.00

Revenue Generated on Each 50,000 Piece Campaign Less Expenses

1. 25 Advertisers at $3,600.00 Per Ad Income . . . . . . . . . . . . . . . . . . . . . . . . $90,000.00 2. Less Printing, Mailing and Graphic Costs . . . . . . . . . . . . . . . . . .(33%) - $30,000.00

3. Less Initial Marketing Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(03%) - $ 2,500.00

4. Less General Overhead Costs . . . . . . . . . . . . . . . . . . . . . . . . . . .(05%) - $ 5.000.00

5. Less Maximum Sales Commissions of $500 per 25 Ads sold . . . (14%) - $12,500.00

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Net Profit Per First 50,000 Guide Campaign . . . . (55% Cost - 45% Profit) $40,000.00

Note to Financial Backer: Our Profit for each Campaign is between 32,500.00 and 60,000.00.

To expedite the first 50,000 Web Wise Campaign (Cost $3,000) with back up capital available for Overhead ($5,000) CustoMores will pay initial funder 11.1% ($10,000) on the First Campaign with Options to be negotiated on future national campaigns.

The Net Phase of Web Wise will be 500 US Cities with 150,000 or over population.

WEB WISE & CUSTOMORES are based out of Las Vegas, Nevada. Contact Us